About The Perfect Plan
How We Began
The Perfect Plan was born from a deep-seated belief that every couple deserves to experience the joy of their engagement without the stress of wedding planning. Our founder, Connie Nye Clark, spent two decades immersed in the hospitality industry, mastering the art of event execution and building a robust network of trusted vendor relationships. She saw firsthand the difference a seamless, expertly planned event makes—not just for the guests, but for the couple themselves.
With over 15 years in catering and extensive experience in hospitality consulting, Connie recognized a need for a planning service that combines industry expertise with a genuinely personal approach. The Perfect Plan was created to be that partner—a company built on passion, purpose, and the powerful relationships Connie has cultivated. We exist to guide you through every decision, big or small, ensuring your journey to "I do" is as beautiful and stress-free as the day itself.
Connie Nye Clark
Founder & Chief Creative Officer
Lauren E. Bek
Senior Event Planner & Marketing Director
Lauren Elizabeth Bek is the Director of Special Events at Endicott College and the Senior Event Planner and Marketing Director for The Perfect Plan. She works closely with Endicott's college president on high-profile institutional events, balancing this with her leadership role at The Perfect Plan. A two-time graduate, she holds a B.S. in Hospitality (Event Management concentration) from Endicott and an MBA from Johnson & Wales University.
Lauren's foundation is rooted in luxury, including three years coordinating weddings at a luxury estate in Connecticut. Known for her keen eye for detail, strong management capabilities, and global perspective gained from studying in Dubai and Australia, she embodies the hard work and determination required for success in high-stakes event planning and marketing.
Our Vision
To redefine the wedding planning experience by making it an inspiring, joyful, and seamless journey for every couple. We envision a world where a couple's wedding day is a true and effortless reflection of their love, executed with precision and care, leaving them free to cherish every moment.
Our Mission
Our mission is to serve as your expert guide and trusted confidant throughout the wedding planning process. We are committed to leveraging our extensive industry knowledge and distinguished vendor relationships to craft a celebration that not only meets but exceeds your expectations. We work with passion and purpose to bring your unique vision to life, ensuring every detail is thoughtfully considered and flawlessly executed.
Our Goals
To Cultivate Lasting Relationships: Build and maintain strong, collaborative relationships with both our clients and our trusted network of vendors.
To Ensure a Stress-Free Process: Provide a calm and organized planning experience, handling all logistics so our couples can focus on their excitement.
To Exceed Expectations: Deliver exceptional, personalized service that results in a celebration more magical than our couples ever imagined.
To Empower Our Couples: Offer expert guidance and clear communication, making couples feel confident and empowered in every decision they make.